Ease of Installation: Offering both cable mounting options simplifies the installation process. Riders can choose the direction that is most convenient for them: universal cable mounting direction (cable clamps at the lever) or traditional cable mounting direction (cable barrel end at lever).
Customization: Some riders may prefer the traditional cable mounting direction due to familiarity or specific cable routing requirements. Others may opt for the universal cable mounting direction for its ease of cable length calculation for instance. Having the choice allows riders to tailor their setup to suit their needs and preferences.